gBehavior creates powerful engagement solutions to help companies translate business goals into behavior change. These solutions include the Rewards for Wellness platform, which increases engagement in wellness activities, reduces healthcare costs and improves employee health through disease management activities.

Don Doster, President and CEO of gBehavior is a recognized leader and featured speaker in the wellness engagement industry. Don founded gBehavior in 2003. Throughout the last eleven years, gBehavior has serviced a wide range of clients, from Fortune 500 companies with thousands of employees to smaller companies with just a few hundred. Don is an established leader in the industry and is widely regarded as an expert in incentive-based behavior management. He designed and developed a unique, proven methodology that motivates and creates long lasting performance and lifestyle changes. His passion for motivating people to adopt healthy, productive behaviors was the foundational inspiration for gBehavior’s launch into the health and wellness space. Don is a skilled and entertaining speaker, and is available to share his vast knowledge of the incentive industry with audiences of all sizes and in a variety of settings.

An entrepreneur with over 25 years of business development and leadership experience, Don started his career with the staffing firm Medical Doctor Associates, Inc. (MDA). At MDA, Don established the primary care, pediatric & emergency medicine divisions, and led these units to achieve more than $15 million in sales. With Allied Health Group, an affiliate of MDA, Don oversaw a team responsible for the placement of allied health care professionals, and grew the business to what is now over $20 million in sales. Don left the MDA group to become the President of Payback Systems, Inc. Under his leadership, the company grew from virtually nothing to over $6 million in annual sales. Don has a Bachelor of Arts in Psychology and Human Services from Elon University in Burlington, North Carolina.